The Complete Idiot's Guide to Marketing download pdf
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The Complete Idiot's Guide to Marketing. Sarah White
Download The Complete Idiot's Guide to Marketing
The Complete Idiot's Guide to Marketing Sarah White ebook
Publisher: Alpha Books
Page: 464
ISBN: 9781592571352
From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: • Guerilla marketing • Marketing to Boomers and Latinos • Online marketing • Targeted-but-affordable direct mail • Sample marketing plans for several types of small businesses (as well as a couple of larger projects) • Practical, do-it-yourself distribution strategies • Analysis of business segments and trends, and much more.
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